Q&A: How Can Real Estate Portals Help Sellers, Brokers, Developers, and Homebuyers?

Online Marketing, or the use of internet in advertising goods and services, has become an effective tool in reaching out to inform a wider audience about products. This form of marketing has been widely accepted and is proving to be very effective, especially in the real estate sector.

Q: How can online real estate portals help sellers?

A: Online real estate portals like Jumia House provide a platform for sellers to list bare lands, commercial spaces and homes, which can be either for rent or for sale. The advantage of using online platforms,  compared to other forms of advertisement, is that any house-hunter can easily find the listed property, regardless of their geographical location. If looking to sell their property, users can upload their property, list the top features and upload as many images of their property as they prefer. Sellers can also find out what similar properties are being sold for.

Q: How can real estate portals help brokers?

A: A broker is a professional who acts as an point of contact between sellers and agents, for a commission. Just like the seller, brokers can also use online real estate portals in advertising their properties. Real estate portals like Jumia House provide brokers with the opportunity advertise their logos on its website. Online advertising increases the trust that house-hunters have in brokers and it also generates leads and sales for a property.

Q: How can real estate portals help developers?

A: Real estate developers can promote their properties online, and even advertise planned buildings, before they are completed. This gives buyers the opportunity to buy up the property before construction is finished.

Listing online saves developers, sellers and brokers the time and hassle of designing and managing their own websites. Managing a website especially for those who do not have the required skills can be quite difficult. That is why it is advised to list a property or development on a real estate portal, providing details and photos of the properties.

Q: How can real estate portals help buyers?

A: One of the most important beneficiaries of online real estate portals are people looking to buy or rent properties. Gone are the days when house-hunters had to move from one neighbourhood to the other, searching for a for sale sign or a house to rent. Now, searching for properties has become much easier. All a buyer needs is access to the internet.

Property portals makes house-hunting even easier by providing with them options for selecting their preferred neighbourhoods, number of rooms and whether they want to buy or rent. With just a click, an individual is able to find his/her property and contact an agent to arrange a meeting.

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