All Public Holidays in Ghana 2021
- 18 January, 2021
- Tips and Advice
We have all enjoyed the fireworks, countdowns, and some used this holiday season to observe religious traditions and crossover services….
As an agent or developer, one of the main issues that you will face during a pandemic is low patronage. Lots of people who would have normally come out to view real estate in Ghana are no longer doing that as much so it eventually leads to a drop in leads and sales. Almost every industry in Ghana has been hit but there is an interesting trend with regards to real estate.
This Google Trends graph shows the trend of online searches for the term ‘real estate’ over the past 12 months. As you can see, interest in real estate has been very stable over the period irrespective of the political, economic or medical emergencies that have plagued Ghana over the past 5 years. The real estate sector in Ghana is expected to dip but bounce back stronger after this pandemic. People are still searching for real estate-related queries online so it’s important to keep business going as an agent or a developer. Here are some practical tips on selling real estate in Ghana during a pandemic.
The data from Google trends are an aggregate of searches in Ghana for the term ‘real estate’. That shows that a lot of people search online to meet their real estate needs. This reaffirms the importance of being well-represented online. You could have your own website or social media accounts which are effective ways of being represented online. However, you will need skill and/or money to be able to maintain your online presence and keep users engaged.
Money will also need to be spent on advertising to get traffic to your website that could lead to sales. Using a well-established property marketplace website like meqasa.com is also a very good and cost-effective option to remain visible without having to spend your time and energy managing your online presence. Meqasa has the very best of Search engine optimisation implemented, thus, driving leads to your properties so you can focus on making sales.
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Having special offers during these trying times is a good way to attract investors and other property seekers who are in need of your property. Discounts and payment plans can be integrated to make it easier for people to find you. An example can be seen in the image below:
Take advantage of holidays as well to sell your properties.
People, normally, attentively listen to news outlets and social media to find out the latest information about a pandemic. Having advertising slots on these channels can boost your reach and, hence, help generate leads.
A pandemic is a trying time for millions of people all over the world. As much as sympathy is necessary, it is also important to educate the public or sponsor the public’s education about preventive measures. Doing this drives a connection with your audience that resonates within their hearts and mind.
Majority of people have 1 or 2 social media accounts which they operate and check quite frequently during the day. Having a presence on social media can be a benefit when you have the needed skills to manage your pages. Advertising on social media is another good thing to do as it connects you directly with your set target audience.
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Selling real estate during a pandemic is harder than usual, but not impossible. As a real estate agent or developer, you must be able to apply creative methods that will bring leads and sales in the short and long term. As the saying goes, “when the going gets tough, the tough get going.” Be as innovative as you can be in getting people to view properties while still staying safe.