The Ghana Passport Application Process, 2020 (A Step-by-Step Guide)
- 28 October, 2020
- Tips and Advice
A passport is a basic right that every citizen is entitled to. Any Ghanaian citizen can go through the passport…
If you are new to the real estate scene in Ghana you might be asking yourself questions like, how can I get free real estate deals? Or how do the top real estate agencies generate leads? We will be looking at some of the best methods used by successful agents all over the world to gain leads and eventually make sales.
An agent can achieve much more when they work together with other agents. Form partnerships with other agents in areas that you are not familiar with so you don’t lose out on potentially big deals just because you do not have any connection within that area.
Having partnerships can help establish new and young agents as credible within the industry. More established agents are also encouraged to partner with agents all over the country to increase their reach and authority within the real estate space.
There are a lot of events happening in Accra and other parts of Ghana every day. Fish out the events that will be of interest to you and make sure you attend. The Meqasa Home and Property Fair is a very good event to attend if you are interested in gaining leads.
Look for events that are likely to have your prospective clients in attendance. It may not be a typical real estate event. It could be a speech and prize-giving day at a school or a children’s talent show. Whichever event will attract potential home seekers should be attended. Go along with your business cards and interact with people. It’s always easier to do business with someone you know.
You know the saying, “Out of sight, out of mind”? Advertising helps you stay away from falling victim to it and keeps you within the minds of your target audience. Use advertising methods you can afford and stay within your budget.
The thing about advertising is you have to pick the most effective stream that generates leads. You could put posters and placards along busy streets within your catchment area. This will help attract all that are in need of your services but has very limited reach since only people nearby may see them. Make your phone number or website very visible so they can’t miss it.
If you have some cedis to spare, you could go for radio ads or even advertising on social media. Online advertising can be tricky as you can easily burn through money if you are not a digital marketing expert.
Advertising on meqasa.com is direct and does not require much technical expertise. A member of the staff will help you set up so you can start receiving phone calls from interested clients. There are over 100,000 people that actively look for property in Ghana every month on Meqasa so if you are selling or renting out your property, this is the best place to advertise your property if you want leads.
In today’s digital world, it is easier for people to remember your website URL rather than your phone number. Having a website will allow people to get to know more about your business. This helps in building trust for your business.
Having a website also means that your business is active 24hrs a day and can be reached from anywhere in the world. Expats will love to have easy contact with you through your website. However, building a site may be expensive but you can equally get on meqasa.com to have a strong online presence where you don’t have to be paying website hosting bills and spend hours educating yourself on web development. You get your own white label website with a Meqasa account.
The real estate market in Ghana is a large and growing industry with many sectors like short lets, long lets, apartments for rent or sale, houses for sale, condos, penthouses, vacation apartments, townhomes and the list goes on. Specialising in an area is a good way to go as this will establish you as an authority within that area.
Look for a niche in a domain you have lots of property and expertise.
The benefits of being on Meqasa as an agent are tremendous. meqasa.com is, by far, the largest property website in Ghana. If you want leads, get listed on Meqasa. You are assured of calls from prospective clients as well as quality customer service. You will get information on property news in Ghana and even direct referrals from the support team. With Meqasa, you have a strong partner in the Ghanaian real estate industry.
Open houses are opportunities to add properties to your portfolio and to meet up with homeowners. Most homeowners who organise open houses have more than one property. It is a good time to get to know them personally so when you do sell the property, word will spread positively about your expertise among the homeowner community.
LinkedIn is a professional network which allows you to create a professional profile. Make sure your LinkedIn information is up to date as prospective buyers will check to see if you are genuine.
Teaching people has proven to be one of the best ways to gain trust. You can sponsor educational programs or even organise your own educational training video and publish it online on platforms like Youtube or Facebook. Creating educational content online makes you an authority figure within that space of your chosen topic.
Never let a lead drop. Always follow through on every lead you receive and always be professional. No lead is ever too small. Whether you receive your lead through a fellow agent or through your advertising efforts, treat them with professionalism and care.
Your aim is to meet the clients’ needs through your expertise.
Listings which are expired means that they have not been purchased either because the price is not right or some other circumstance. Find these types of properties that have been on the market for months without anyone buying them. If you’re successful in getting a few of such properties off the market, it can work magic for your reputation and get you very popular with property owners who need help selling or renting properties. It is an excellent way to get started within the real estate industry in Ghana.
These tips have been gathered from speaking to successful agents and other professionals in the industry, and we hope they will help you as well in gaining more real estate leads as an agent. Be active and always keep your eyes out for new and lucrative real estate deals in Ghana. If you have other means which work well for you, let us know in the comments. You may inspire another stellar agent!