Selling property can be a somewhat tricky process. As much as there is a high demand for properties in Ghana, competition among property sellers is heightening on a continual basis, which has led to the growing reliance on marketing by property sellers.

One major trump card in real estate marketing is listing properties with photos. Not just any photos though, great photos. The old adage, a picture is worth a thousand words, drives home this importance, enabling potential buyers to adequately get the right description for a property. Below are a number of reasons why it is imperative to list property photos.

  1. Attracts Potential Buyers

    Listing photo of a Studio Apartment at The Gallery, Accra

    A listed property accompanied with photos improves the chances of getting noticed and attracting a house-hunter’s attention. According to Redfin, an international real estate brokerage, listing with photos taken by professional photographers generates 61% more views than other homes. House-hunters are swarmed with a variety of choices and usually spend not more than five minutes checking out a property so it is important to get the right pictures up.

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  2. Enhances Professional Image

    An ideal buyer would want to deal with a property seller that exudes a highly professional image. According to reputed marketing researcher, Kevin Lane Keller, consumers want to associate with brands that evoke positive perceptions, from quality to what others think of that brand. A listed photo with a professional touch is more likely to convince a potential buyer of your reputation.

  3. Authenticity

    A picture validates a listed property and reduces the perception of fraud among house-hunters. A listed property without an image is likely to tick off alarm bells among potential buyers even if the price is suitable. A single image will not suffice and a minimum of 3 photos is needed to assuage fears of a potential buyer. It is safe to say, however, that listing as many photos as possible will not only drive home a sense of security but increase the likelihood of getting your property sold.

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  4. Fends Off Competition

    Competition in the real estate sector is very intense and it is those minute details that determine success in the industry. A well-taken bundle of photos gives a seller leverage among competitors, as buyers would prefer a home conjuring positive images that emanate from excellent photo shots. Since a house-hunter is more likely to rely on his or her visual senses before reaching a decision, it is important for sellers to make a strong case through excellent photography.

Listing your property on property portals like meQasa.com is a very smart and efficient way to quickly sell or rent it out based on the pointers raised here. If you can’t hire a photographer to help you, here are some great tips to help you take great property photos.

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