This week, we heard a story of a real estate agent who had quit operating his firm because

he described the industry as an unstable one. There are other agents who quit their

profession because they experienced periods in the year where they did not make any sales.

In this post, Jumia House Ghana shares tips on how to remain relevant in the sector:

1. Upgrade your Skills – You have probably heard this several times but acquiring new

skills to match the times help your agency. A number of real estate agents use the same old

skills and expect to see new results. New additions are made to the sector severally; the

introduction of the internet for listing, innovative ways to reach customers among others

Organizations like Jumia House Ghana hold refresher courses for real estate agents to help better

their skills. There are several books and articles on being a successful real estate; read on

this subject. Another way of acquiring fresh knowledge about the industry is by working with

a brokerage for some time. You can either offer your services for free or pay them to acquire

some relevant knowledge which will be of benefit to your agency.

2. Work on leads – According to experts in the industry, it can take up to six months for a

property hunter to make up their minds about a particular house, therefore it is prudent for

you as an agent to nurture the lead till the client makes up their mind about it. There are

several house­hunters who complain about how agents treat them. One of them complained,

“I wish the agents do not focus so much on the money they make off us. They should go

further and ensure I settle on a property and not just take me round to view the properties.”

This is how a number of agents treat potential clients but house­hunters want a better

relationship to be built.

3. Learn to save – As we have mentioned, it can take up to six months or more to close a

deal therefore as an agent, you must learn to save and live within your budget. After you

make that big sale, most agents are likely to ‘blow’ the money but it is practical to invest into

the business. Devote some money to marketing campaigns, advertising and for the lean

season when you have not sold or rented out a property.

The above are some of the tips you need to use as an agent to remain relevant in the industry.

View Comments

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