“We cannot become what we want by remaining what we are” – Max Depree
Truer words have never been spoken as meqasa.com, Ghana’s number one property portal, continues to evolve. In 2013, three ambitious students, Kofi Amuasi, Rashad Tungteiya Seini and Kelvin Nyame co-founded meqasa.com out of a kitchen with one goal, to offer hassle-free housing to seekers.
5 years later, meqasa.com has grown into Ghana’s official destination for all housing needs. What better way to represent this immense growth and commitment to be different than through a new brand identity?
To understand this new logo identity, however, it’s important to look back at how meqasa’s logos and taglines have evolved over the years. Throw on your cozy blankets and prepare for a nostalgic trip down memory lane.
meqasa, a play on the Spanish phrase, mi casa es su casa (my home, your home), started with one clear goal, to offer seekers a painless property search experience from the comfort of their homes or workplaces. The idea for the logo was simple: capture how meqasa helps you find the home you need. This was achieved with a magnifying glass, a popular icon representing searching focused on an ideal home. The logo was rudimentary and quickly put together during the proof of concept period of the company.
A month after that first logo and after having successfully launched, meqasa swapped it out for a more professional one. The new logo included meqasa’s first tagline, hassle-free house hunting. Meqasa went along with this logo for about a year as it slowly penetrated Ghana’s real estate market and made a name for itself.
Through hard work, consistency and dedication, meqasa blossomed into a major player in the online property classifieds industry. meQasa had not only grown into a global brand but had become the easiest way for property seekers, developers, homeowners and agents to buy, rent and sell property in Ghana.
To reflect the momentum it had gained, meQasa launched a new logo. This new logo was fresh, modern and vibrant. It paid homage to the first logo, specifically the magnifying glass by capitalising the Q in its name. If you’ve ever wondered why meQasa and not meqasa, this is it.
Having clinched the position as Ghana’s number one property website, it’s only fitting that meqasa wear this badge on its sleeves first as an achievement and most importantly, as a reminder to hold on to its position by consistently innovating to offer better housing services to seekers, property developers, agents and homeowners in Ghana and beyond. This new logo, a location icon within a house represents meqasa’s commitment to helping you find the property of your dreams wherever you are in Ghana! This new logo is cleaner, simpler and offers a portal into the future of real estate in Ghana.
Experience the Evolution. Welcome to the new meqasa.com, Ghana’s number one property website!
This website uses cookies.
View Comments
Its very necessary to properly Test smoke detectors and check batteries at least twice a year. Thanks for sharing.
People checking out the cubicle are offered a flipbook.
My name is David Joseph, am a Nigeria,am based in Ghana here,am a tenant,at Nungua by ledger road,because we are Nigeria, our landlady's sister has been treating us like animals, we don't have freedom to live freely,Just because we have mutual understanding with her elder sister,who happens to be the landlady,she so jealous that, she keeps giving us problem.so we want all this to stop,and we want justice for this act of discrimination
Take a ook at pc codes foor machines that do a number of duties, eqquivalent to a flight laptop or one thing which
runs multiple instryments directly. http://fordcomputerspecs.com/
Aw, this was an extremely nice post. Taking the time and actual
effort to create a very good article… but what can I say… I procrastinate a whole lot and never seem to get nearly anything done.
Useful information. Fortunate me I found your website by chance, and
I am shocked why this twist of fate did not came about earlier!
I bookmarked it.
oppong@sinoy.com
Hit: In blackjack you are initially dealt two cards.
Dear Paul Coffie
This is very interesting and i would like to get in touch with you, so i am leaving my email address
I need two bed room with hall or one bed room with hall kitchen bath and toilet to be used as office Amakom, Bantama, Tech, Krofoforom santasi Ahodwo