Selling Strategies: How To Market Your Home

meqasa how to market your home 1
meqasa how to market your home
meqasa how to market your home

Selling a home in Ghana can be an arduous task. This is even compounded when it is your first time. With a variety of homes to choose from, property owners need to be proactive as well as creative in order to seal deals. House-hunters are becoming increasingly more enlightened and it takes more than just placing an ad to make a sale. Jumia House walks you through some tips to enhance your chances of getting a successful home sale.

1. Highlight on Proximity

House-hunters are always on the lookout for social amenities such as schools, hospitals and possible great hangouts. Make a list of your neighborhood’s social amenities while pointing out their unique benefits. Ensure that you include the fact that they are within touching distance of the property. Most importantly, let the house-hunter feel they are missing out on great opportunities should they opt against choosing that home.

2. Provide basic amenities

As basic as it may sound, you should never downplay the significance of water and electricity. A prerequisite for most house-hunters in Ghana, the availability of such amenities add much gloss to the profile of your property. In the event of an absence of electricity in such areas, it would be prudent to contact the Electricity Company of Ghana (ECG) to extend their services to the property destination. In the case of an absence of water, you can arrange to have a rain-water harvesting system installed to satisfy the potential buyer. Alternatively, helping the house-hunter with contact information to water delivery units would help put you in good stead.

3. Bathroom check

A home with exquisitely beautiful exterior is bound to attract people looking for properties but are you aware that the appearance of bathrooms are equally important? A clean bathroom is a necessity and it will definitely be a plus for the home seeker. A good bathroom is one with very clean walls and tiles plus good drainage system. People love their bathrooms; never take that for granted.

4. Safety

How safe is the home you are renting out and the neighbourhood in general? A lot neighbourhoods have police stations and some have watchdog committees buy what history does your neighbourhood have. Home seekers research to find out why properties are on the market. Be transparent; give them reasons the property is being sold. If the property has been broken into, tell the home seeker so he/she takes extra precautions including hiring security or keeping guard dogs. Don’t sell a ‘haunted’ home to anyone.

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