Jumia House Ghana had the opportunity to speak with Delores Sekyere, Director of Ghana Prime Properties, one of the top property consultants and real estate companies in Ghana, about how she entered the real estate industry and how Ghana Prime Properties began after a family search for property.

Jumia House Ghana:  How did you end up involved in real estate?

Delores Sekyere:  I have always wanted to be an entrepreneur and when I came to Ghana my goal was to find something that was interesting and would constantly challenge me. Real estate has always been a subject of interest to me, so much so, that I took a few courses while pursuing my marketing degree in college. During a family members’ search for property, I experienced firsthand the stress and discomfort of looking for property in Ghana. Following that experience, it only seemed right that I would pursue a business that would address some of the issues my family faced in our search. I knew the real estate industry was a challenging and dynamic space that really needed more reliable firms to lead in the trade and I instantly wanted to be a part of that.

LG:  What is the hardest part about being involved in this industry?

I believe the lack of regulation in the Ghanaian real estate market is what makes it so difficult for both clients and firms. There are a few good agents and companies but due to the fact that very few formal practices are recognized it makes it less attractive for the hard working individuals who are passionate about the craft to excel at the level that they should. In this same way, the process is also difficult for clients who have to settle for inefficient and time consuming modes of searching for luxury properties

LG: What have you enjoyed the most about working in this industry?

DS: I love the challenge that each new client brings. When someone comes looking for a property it can either be a really exciting transition in their life or a nerve wrecking process that they can’t wait to end. Being able to make client’s experience a positive one and bring their dream to life is a truly rewarding experience for me and everyone in the firm. Identifying the unique qualities of each client, their tastes and the things that would most interest them about a property and then matching them to the perfect one, is usually a personal accomplishment for each of us. It is from this we’ve coined our company slogan “improving lifestyles, one property at time”

 LG: How did Ghana Prime Properties develop?

DS: Ghana Prime Properties really started to develop and gain momentum through word of mouth and referrals from friends and previous clients. No matter how much advertising you do, an individual’s experience is usually the most compelling testimony in getting a client interested in working with you. In addition we are always learning new strategies and refining existing business practices to improve our client experience.

LG: Where do you see the future of real estate in Ghana?

DS: I believe real estate in Ghana will continue to be exciting with more players entering the market, that’s both developers and new firms. This should only lead to creating a more transparent industry that will hopefully be more inviting from a financial prospective for both sides of the market.