The remarkable progress of technology and mobile telephony has birthed many new tools that make life and work easy, fast and convenient. From accommodation to transportation, entertainment to education, mobile apps are the new way to go. The real estate sector is no exception and stakeholders within have a slew of tools available to them to make work a breeze.
We list a few of these useful apps available on Android and iOS that can take your real estate marketing and ideation to awesome new levels!
TL;DR: The apps listed here are Google Photos, VSCO, Meqasa, Instagram, WhatsApp, Canva, Todoist, AirMeasure & CamCard – Business Card Reader.
As a real estate agent, photos are your best friend. That’s what you entice potential clients with be it on your social media or in person. This often means you have several gigabytes of photos scattered across your phone. From images you take yourself, download from the internet or get from your contacts, this can be a storage and organisational nightmare. This is where Google Photos shines. By syncing your photos to the cloud, you clear up space on your phone for other things like your apps.
With Google Photos, you’re assured that all your images are backed up so you never lose them. Google Photos, also, intelligently groups your photos based on location, time and other factors so it’s easy to find photos from wherever (Google’s geotagging AI does a wonderful job) and whenever. Additionally, Google Photos is great at editing. Run your dimly lit and undersaturated photos through the app’s powerful editing engine and walk away with polished photos that will help you better market your properties.
Google Photos works like a charm on Android devices.
Download Google Photos from the Google Play Store or iOS App Store.
A picture is worth a thousand words and real estate communicates to potential clients best with gorgeous photos. Depending on the type of phone you’re using, your pictures by default might either be cringe-worthy (most cheap Android phones) or amazing (most iPhones and all high-end Android phones). Luckily, VSCO Cam can elevate your photos from mediocre to not bad and from great to stunning! The app packs powerful fully customisable filters along with regular editing functions. With VSCO, it is easy to stand out from the crowd because of the rather artsy look it gives photos.
VSCO is free but more premium features like extra filters come at a negligible cost. VSCO Cam, out of the box, however, is great so you’re in good hands either way.
Download VSCO from the Google Play Store or iOS App Store.
Are you a real estate agent in Ghana? Speed up your workflow with the meqasa Agents App. Log into your mobile office and list properties, control your portfolio, manage leads and best of all, close important deals quickly and easily!
The Meqasa agent app allows agents to make edits to their portfolio easily, especially when listing a new property on the market or marking it as unavailable. The mobile app maintains the features of meqasa online but with additional features such as the direct communication between agents and seekers via WhatsApp.
Download the meqasa Agent App for Android or iOS.
If we agree pictures are worth a thousand words, Instagram is the world’s most incredible library! Instagram started innocently as a photo-sharing social media platform but has grown into one of the most potent marketing tools every business should have in its arsenal. It’s an easy and free way to grow your brand, engage your niche and best of all, get discovered by new audiences.
To survive on Instagram however, you need to take great real estate photos. Post gorgeous property photos (interiors are great), use relevant hashtags, interact with other users, capitalise on IG Stories and/or IGTV to show your personality through images/video, grow your following and you’ll be on your way to finding serious clients. Instagram reports 1 billion active users monthly. That’s a ready customer base you must tap into.
Download Instagram from the Google Play Store or iOS App Store.
Next to phone calls, WhatsApp is the most used communication tool in Ghana and possibly sub-saharan Africa. If you’re a real estate agent in Ghana, you can’t deny the power of WhatsApp to communicate with not only clients, but fellow real estate agents/brokers.
The Facebook-owned app comes in two flavours: regular and Business. WhatsApp Business extends the functionality of the regular app by including tools that help you automate, sort and quickly respond to messages.
The WhatsApp Status feature is a nice addition agents can use to showcase their properties whether through videos or photos.
Download WhatsApp from the Google Play Store or iOS App Store.
You don’t need to be a graphic designer to be able to whip up great designs to market your properties and yourself. With Canva, graphic design is a walk in the park. Choose from thousands of templates or create from scratch in a user-friendly interface that will have you feeling like a design wizard.
Access Canva directly from the web at canva.com. Alternatively, download Canva from the Google Play Store or iOS App Store.
Savvy real estate agents know how important it is to stay on top of their day-to-day activities. The best way to do this and not be overwhelmed is by using a to-do list app. Todoist is one of the best. It is straightforward, has an intuitive user interface and packs nifty features that help you stay on track.
The biggest downside to Todoist, however, is the lack of task-specific reminders in the free version. Purchasing the premium version unlocks this feature along with other great ones.
Download Todoist for Android, iOS, Windows or macOS. There are also plugins for email clients such as Gmail, browser extensions for Chrome, Safari and Firefox extension, and also an app for smartwatches.
Being a real estate agent means you’re meeting new people everyday and exchanging business cards. This means you probably have a mountain pile of business cards in your wallet or business card holder. There isn’t enough time in your busy schedule to search through the cards for a contact and even less time to save and organise them. Why not simply scan them? CamCard Business Card Reader helps you do exactly that. It lets you scan the card and save the relevant information to your contacts list so you can easily find them in the future.
Download CamCard – Business Card Reader from the Google Play Store or iOS App Store.
How big is the master bedroom? How about the yard and the bathrooms? How about a piece of land for sale? These are questions agents are bound to be asked when dealing with seekers especially during inspections. Instead of carrying around a tape measure, which is unwieldy, use your phone. Powered by Augmented Reality, Air Measure will turn your phone into a tape measure and assist you get accurate readings on the size of properties and rooms.
Download Air Measure from the Google Play Store or iOS App Store.
These are a few suggestions for mobile apps that will enhance your work as a real estate agent, from marketing to productivity to being hands-on. What are some other important apps we missed? Are you ready to be a real estate agent of the future?
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