Jumia House Ghana recently organized a free Agents Education Series for real estate agents to equip them with the necessary skills and to make them professionals in the industry.
We have compiled several quotes that were given by all three resource people during the Agents Education Series. When real estate agents follow these commandments listed below, they are assured of being successful in the business.
Nana Jules Williams, CEO of Sheerspan Limited
Asking money from clients before showing them properties is a sign of desperation.
Treat your customers with respect.
Do business with trusted people like Jumia House.
Know your products. Be ready to answer questions about your properties.
Smile even when you receive calls from potential clients.
Draw clients in with a conversation.
When taking money from clients specify what the money is being used for. For example, I am charging you this money because I am charged for listing on Jumia House.
Pre-screening is good. Don’t go straight to budget questions but don’t waste your time on time wasters.
If you don’t have an office, meet clients at public places like hotel lobbies.
Dress for the part.
Speak the language of the client. Appear sharp. Research is key.
Know the names of streets. Clients will know if you are in the industry.
Keep everything neutral – no religious extremities.
Being serious with the business does not mean you should not play.
Be warm, be polite, be truthful in your dealings.
Use technology as much as possible.
Plough back into the business. As quickly as possible, find your own means of transport.
Develop trust with other colleague brokers.
People are suspicious of used car dealers like they are of real estate dealers. Build relevance.
Asking for money from clients before showing them a property is like walking into a shop and being asked by the storekeeper to pay 5 cedis before being allowed to see an item.
Show what you are giving people before you take money from them.