Jumia House Woos Public at Habitat Fair

Jumia House, Ghana’s best online real estate marketplace had the opportunity to exhibit their services to real estate stakeholders during the Multi TV Habitat Fair over the weekend.

The 3-day event, which took place from the 1st to 3rd of August 2014 at the National Theatre, hosted a number of real estate developers as well as companies involved in the real estate industry. About 250 visitors approached the Jumia House booth to gain more insight about the online real estate portal.

Visitors at the Jumia House booth were educated on the benefits of online marketing as well as the process of buying, renting and selling property on Jumia House. Speaking to some of the public at the fair, a number of them expressed their delight at having a platform that makes their house-hunting process simpler. Agnes Neequaye, a prospective house-hunter summed up this feeling in her interview with Jumia House.

“It will make it easy for me to now get the right agent and property I need. Before, you probably would have to drive around, making lots of calls and a whole lot just to contact an agent but now, you can just reach one through your platform.”

Some of the issues that stakeholders voiced were centered on security and the cost involved. It was however explained to them that Jumia House has in place a strict policy and system that reduces the incidence of fraud on its platform. Prospective buyers enjoy the service for free while real estate developers enjoy a free trial after which services are offered at an affordable rate.

The Business Development Associate at Jumia House, Felix Dugbartey, highlighted the benefits on offer involved with using the online platform to either buy or sell properties. He stated that Jumia House’s objectives are to offer a marketing platform for those in the real estate industry and provide convenience for customers searching for a home.

“We give …[property sellers] a platform…to market their properties both locally and internationally.  The idea is to give those who are trying to buy or rent properties as much information as possible, this includes pictures of both inside and outside a property, price and location.

“In general, I can say that Jumia House is convenient for people who are looking for properties to buy or rent and then for the agents we are giving them the exposure they need to be able to meet thousands of people of which they wouldn’t have been able to, if they were dealing with clients it on a one-on-one basis.”

Mr Dugbartey also indicated that Jumia House has an active presence on social media platforms such as Facebook, Twitter and Instagram, which creates the added advantage for property sellers to reach their target market.

“Besides the fact that we have a platform for real estate agents and developers, we also have social media platforms, such as Facebook and Instagram. Provided your property looks its best, we are able to push you on those platforms. We have over 330,000 global likes on Facebook alone, and if your property is put on there, you are able to get the necessary response that you may want”

The marketing executive also revealed that Jumia House has plans to extend their services to suppliers of real estate developers. According to him, Jumia House will soon create an advertising platform for such suppliers to enable them gain exposure and have a better reach at real estate developers and  other stakeholders in the real estate industry.

Like the saying goes, “All work and no play makes Jack a dull boy” and Habitat Fair visitors to the Jumia House booth were given the opportunity to win prizes by trying to kick a ball through the door and windows of a miniature goal designed to look like a house.

Habitat Fair-prince

Jumia House has connected millions of house-hunters worldwide with property owners in 30 countries and its creative marketing solutions have enabled easier access and sale of properties globally.

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