5 Steps to Becoming a Successful Real Estate Agent in Ghana

5 Steps to Becoming a Successful Real Estate Agent in Ghana

5 Steps to Becoming a Successful Real Estate Agent in Ghana

Being a real estate agent can be rewarding, especially if you have the required knowledge and skills for the business. Here are the processes to go through in order to be successful in your career.

  1. Acquire Basic Knowledge

    In some countries, there are structured courses to learn how to be an effective real estate agent but in Ghana, these courses are not too common. However, there are other ways to acquire knowledge about the industry, for example via the internet, government bills and online courses. You can also take education programmes that are organised by companies like meqasa.com, to equip real estate agents with the necessary skills.

  2. Get Attached to a Large Brokerage Firm

    This is the only way you can obtain practical knowledge about the profession. Select a large brokerage firm with an indisputable track record of selling houses and making commissions. Be prepared to provide your services for free and build a good relationship with the brokerage firm. This relationship will be necessary even in future endeavours. For instance, if you are facing challenges in selling a property, you can approach them for advice.

  3. Acquire Certification 

    It is a good idea to receive a certificate for the business by registering it. The Government of Ghana is currently putting measures in place which will provide all real estate agencies with licenses to operate their businesses and regulate the services they provide to customers. There are a number of associations your agency can be part of. These groups fight for the well-being of their members and being part of such a group provides you with legitimacy to run your business. You can also take advantage of training seminars such as the meQasa.com’s agents training to receive some level of recognition and validation.

  4. Have A Financial Plan

    It is important to invest money in your business. The money will be used to acquire certificates, business cards and advertising. The financial plan should also include the various ways of sustaining the business while you build your client base. Earnings in a real estate business are based on the commissions you make from selling properties, which is why the financial strategy is of the utmost importance.

  5. Build Your Network 

    Your company is fairly new and it is important you build your clientele. Building your portfolio involves attending events where you are likely to meet potential clients. You can also ask for referrals; let your family members and friends introduce you to people who will be seeking your services. You will receive more referrals from other customers if you provide excellent services.


As a new agent, it is also possible to work with a more established agent, who will guide you through the sales process. When the deal goes through you can share the commission with them.

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